Bose Launches BOSEbuild – Introduces Build-It-Yourself Speaker for Kids

Believing that hands-on exploration is the key to sparking a child’s curiosity, Bose Corporation has officially launched BOSEbuild, the company’s new “build-it-yourself” category focused specifically on kids. BOSEbuild’s first product is the Speaker Cube, a complete kit that lets kids explore the science of sound by making a Bose® Bluetooth® speaker – and use their creativity to personalise it with colours and covers.

“Dr. Bose was fascinated with electric trains when he was very young,” says Bob Maresca, CEO and president of Bose. “He learned how they worked by taking them apart and putting them back together, and he had that same insatiable curiosity throughout his entire life. That spirit is still at the heart of Bose. And it’s a great example of what we’d like BOSEbuild to offer – fun and relatable ways for kids to make something they really want and can use for years to come, while learning about the incredible science and technology behind it.”

The BOSEbuild Speaker Cube uses high-quality parts and materials for durability. It’s easy to build, too. Its instructions involve discovery and education – from how a simple magnet and coil make sound, to how a speaker reproduces music. The coaching is delivered through a free companion app that combines step-by-step guidance with hands-on interaction, confirming success along the way until the Speaker Cube is fully assembled. By adding coloured lights and silhouette covers, every Speaker Cube can be uniquely customised by its builder. And like any Bose Bluetooth speaker, the Speaker Cube pairs to any smartphone or tablet, so kids can stream their favourite songs in an instant. When they are done, kids will enjoy amazing Bose sound for years to come.

“We believe in the importance of STEM education,” says Joe Titlow, Head of Sales and Marketing for BOSEbuild. “But learning doesn’t just happen at school – it happens in garages and backyards and at kitchen tables, and it starts at a young age. That’s what’s so exciting about BOSEbuild products. They’ll give kids a new way to use, share, and celebrate their imagination and creativity. And we hope that starts a lifetime of discovery.”

The BOSEbuild Speaker Cube is now available at for US$149. It’s intended for ages 8 and older – and for the kid in all of us.

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