CarbonStory has joined forces with BBDO and Proximity Singapore to bring the shocking reality of climate change to life using an eye-opening digital campaign. Inspired by the United Nations World Environment Day (5 June 2014) slogan ‘Raise your voice, not the sea levels’, the ‘World Under Water’ campaign encourages people to reduce their carbon footprints and offset what is left by supporting climate change mitigation projects around the world.
The crowd funding platform for climate change projects has created a one of a kind interactive web experience (worldunderwater.org) that uses Web GL to show viewers the terrible impact of rising sea levels on their very own neighbourhoods with the help of Google Street View (Story continues below…).
“We all know that greenhouse gases, carbon dioxide being one of the main offenders, contribute to global warming. In 2013, the atmospheric concentration of carbon dioxide passed 400 ppm for the first time in human history. World famous climatologist Dr. James Hansen noted that this will eventually lead to sea level rise of about 25 meters” said Andreas Birnik, co-founder of CarbonStory. “There is strong consensus in the scientific community that we need to act now on a massive scale or we will be the generation responsible for creating a World Under Water”.
Users can choose Google Street View locations around the world to see what they will look like after sea levels have risen. They can then share their ‘Street View Under Water’ on Facebook and Twitter. The idea isn’t just about creating a shocking effect, but rather to give people an opportunity to become part of the solution to climate change by calculating and offsetting their carbon footprint using CarbonStory’s website.
The website is best view on Google’s Chrome browser, and we found that the site takes up quite a bit of processing power whilst using.