#8 Public speaking
An increasingly important skill which is not developed enough in schools.
The power of ‘voice’ as the number one marketing tool of the future has been recognized in a number of influential books including Storyshowing by Sam Cawthorn and Ultimate Guide to Platform Building by Wendy Keller.
There’s just no room for shyness these days.
I often tell my students who are interested in a business that they need to start building their platform now. They need to build up followers on social media channels (provided the students meet minimum age requirements) if they want to build up a brand name for themselves.
I’ll use myself as a ruthless example.
I started blogging back in 2016, almost a year after my book was published. In late 2016 I set up my Facebook page and in two years, on a modest budget and through my weekly blog, it’s built up to a following of around 1500 great fans and readers.
But just imagine if I’d have had the sense to start all of this when I was 20. That would have been 15 years of platform building!
One of the best ways to build your platform is through voice: videos, writing and having the confidence to get up front and show your talents and skills.
Public speaking should be a compulsory element of school education. Opportunities for students to develop their skills through conferences, plays, shows, group presentations, TEDx talks, peer-teaching and online publishing should all be fully integrated into school curricula.
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