Blogging in schools is a hot topic. We’re told lots about the impact that getting your students blogging can have on literacy performance and concentration. It’s all really good stuff. We will be covering our own best practice guide and discussing some opinions on students blogging next month. Because we don’t hear lots about how staff can get involved with blogging we thought we would cover that first.
If you’ve stumbled across this page and are very much getting started with blogs in your school, head on over to our post entitled Blogs – Getting Started – which will tell you everything you need to know about the practicalities of writing a blog.
In this post, however, we will find out why staff should blog and how to really make sure your content is of value to your readers.
Why Should I Blog?
As a member of staff within a school or college, your voice is important. Those in the community in and around the school like to be kept informed about what is going on in your school. If you are a class teacher, the parents and carers of the students in your charge want to know how their children are doing and what is happening that might affect them. Writing a blog is a really fantastic way to achieve that.
If you are in management at a school or college you will have an entirely different reason for blogging. If you are a headteacher, the school community needs to hear from you. The partnership with parents and carers can be very much support by regular content that you have thought about sharing with them and can help keep the relationship healthy.
A blog is a great opportunity, whoever you are, to regularly engage with the community you serve by offering valuable content to them and can effectively reach the community you are integral to.
What Should I Blog About?
Always, always, always start with your audience. Try not to assume that just because you are interested in bird-spotting (Joe) that everyone else is. If you think that what you write would be of interest to your readers then you are off to a great start.
If you are a class teacher, you could blog about what the students have focused on that week. This also has the great, added benefit of being a superb way of keeping a record of the work done in class.
If you are a headteacher, you could write about the direction the school is taking as a whole and some of the decision made in SLT or Governors over the last week(s). You could write about things that are going on in the local community or the national press that warrant your comment and might be reassuring or of interest to parents and carers of students in your school.
If you run the catering department, you could write about what is happening in school at the moment, tell parents of any special offers or event days that might be taking place or how a recent event went down with the students.
The options are limitless; just keep the audience in mind at all times and you are much more likely to hit home.
Who Does it Well?
Examples are always a helpful way to help us find our own voice and decide where we might want to take our own blog. Below are a few blogs that we think are really useful and worth keeping an eye on. Note the formatting, the length, the content, the frequency. Think about how you might apply this to your community and the thoughts you’d like to share with the online world.
- Tabula Rasa – an entertaining, sometimes irreverent but inspirational
- This Is My Classroom – A detailed record of everything that happens in this primary school classroom
- Hunting English – a brilliant, inspirational blog written by an English teacher based in York
- Walmsley Primary School Year 5 – The Year 5 teacher and students all have their own blogs and regularly post short but valuable content
This is a re-blog post written by Ian Richardson and posted by Joe Makepeace being published with kind permission. This article was originally published in 2015, and updated in 2019 by UKEd Editorial, in accordance with website changes.
The original post can be found here.